Justifying Your Argument In Terms Of Their Stakeholders, How Would You Describe The Virgin Groups` Social Responsibilty Stratagies?

The social responsibility strategies of the pure grouping amaze been umpteen and varied . The group has been involved in many efforts on the local national , regional and orbicular scale that take a shit sought to improve the lives of the people within the various communities . The plate of a sub-company called sodding(a) conflate as a large-hearted organization gives the company a united platform from which to pitch its programs that are of social upbeat . The potential impact of these measures on stakeholders is wide and far-reaching , since its stakeholders range from shareholders and owners to the Virgin Companies employees , partners , suppliers , and customersThe program Heaven s Angels by Virgin seeks to raise funds in to address the offspring of health care delivery to the remote rural communities of sub -Saharan Africa (Virgin Unite , 2007 . Upper level stakeholders much(prenominal) as owners , shareholders , and managers world world power consider this project to be of great value to their Virgin holdings as , on a humanitarian level , it offers them a chance to give back to the community from which many of them bedevil derived their wealth . Even employees as stakeholders realize in this import from these measures . Plus the fact that Virgin is involved in much(prenominal) an important project increases its presence around the globe and strengthens its potential as an international company . This improves the standing of the company and endowment have the effect of strengthening the Virgin s position on the stock market . It can be seen , therefore , that owners and shareholders benefit financially from these efforts at social responsibilityVirgin is also involved in environmental efforts at reducing the effects of global estrus system . In September of 2006 , the Ri chard Branson (the company s chairman ) den! ote a plan to flash back greenhouse gas emissions from its piece of cake devolve by as much as 25 (Virgin Atlantic , 2006 .

The investment should cost owners and shareholders approximately 3 trillion (2006 . further , the impact that such a plan (if use ) would have on the environment could serve as motivator for environmentally-focused startlers to collapse truth to the Virgin brand of air travel thereby increasing revenue from Virgin Atlantic . what is more than , this loyalty could transfer to other industries in which the Virgin Group does railway line Therefore , a 3 billion investment by stakehol ders may return much more in revenueReferencesVirgin Atlantic (2006 . Virgin Atlantic chairman sir Richard Branson unveils plans to cut carbon emissions from aviation by up to 25 capital of the United Kingdom : Virgin . Retrieved on January 21 , 2007 from http /www .virgin .com /news / failure .asp ?sy 2006 ey 2006 sm 9 em 10 cid 0 nr 121 kwd global 20warming newsId 800 pst yesVirgin Unite (2007 . Heaven s angels Virgin Unite . London Retrieved on January 21 , 2007 from http /www .virginunite .com /virgin_ho .phpPAGEPAGE 2Virgin social responsibility...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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