Valley Drug Mart

Analysis of a trade case well written, above average SITUATION ANALYSIS         George Farin is the furbish up proprietor of the valley medicine Mart that he has strengthened in his hometown of Middleton, Nova Scotia, over a period of fifteen historic period. The handicraft has thrived and grown through the acquisition of the towns only competition and the ladder to a 7000 squ be foot building.         After fifteen old age in business, Mr. Farin has learned that a major pharmacy Lawtons Drugs would be rise in a new strip center field and soul or so one kilometre from his business. With a population of approximately 4,000 people Mr. Farin believes that the area cannot support both large pharmacies. The hesitation of how to contest against a major chain threatens Mr. Farin. His drugstore though, has acquired the objectives for which every winnerful business strives, growth, social responsibility and survival.                  Mr. Farin has several(prenominal) get word elements that are in his favour. He is strongly committed to the success of the community through his store and himself. He understands how important his stakeholders are to the success of his small business. His store is customer-driven, in a magazine when quality and service are important.          The opening of Lawtons brings about opportunities for Mr. Farin, the adventure to reinforce his business philosophy creating a strong customer-driven Drug Mart. PROBLEM IDENTIFICATION         The problem approach Mr. Farin is how to survive against a large organization, that is to say Lawtons Drugs. Mr.

Farin must fig out a strategy and tactics to keep on Valley Drug Marts market share which will allot him to compete successfully with Lawtons Drugs . SELECTION OF DECISION CRITERIA                  The strategy selected must assign the consumer. The following criteria must be present in estate for the alternative to achieve success:                           1)         increase convenience                           2)         Increased quality                   ... If you indispensableness to get a full essay, hunting lodge it on our website: OrderCustomPaper.com

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