Advanced VCE Business Unit 3 Marketing

Aims and Objectives The purpose of this essay is to produce a portfolio based on my investigation into a merchandiseing strategy for a teen product. The strategy will need to include evidence and sulphur about: 1.How the strategy is based on the principles of marketing 2.How I energise used sources of primary and secondary marketing randomness 3.How I suck analyzed the impact of the external environment on my marketing decisions 4.How I have analyzed the marketing context and refractory on an appropriate strategy 5.How I have developed a coherent mix of strategies to gibe consumer needs. Introduction to the future Business name E-Card Enterprises Inc The product I have chosen to market is a logical wrinkle mental capacity. unconnected old-hat paper business cards I appoint to update and bring this product into the 2004 with a bang. What I cast is to completely futurise business cards, what I mean by this to revolutionize the whole industry by added the a spect of an electronic business card (E-Card) for short. at that place argon products similar to this forthcoming at show up but n whizz offering certain functions which I throw to cater for. farthest from being a simple business card, the E - card is an excellent marketing tool that can be trig to fit the market being reached. At present, the genuine fact offers E-Card Enterprises Inc.

An excellent opportunity to capture a important market share. CD-ROM Business cards being offered in the market place at present are offered as clean-living CD-ROMs or as part of an integregrated marketing package. Produ cts are standard throughout the marketplace,! as CD-ROMs run on standard personalised computers. dispersal channels employed by established manufacturers are direct. There is no need to go through wholesalers sense retailers as it cuts into profit margins. Locally there is only one major competitor The Rompus Group, If you want to get a lavish essay, grade it on our website: OrderCustomPaper.com

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