SWOT analysis of Apple

SWOT analysis of apple Strengths orchard apple tree is a precise crocked and successful brand which is strongly recognized wholly over the world. Apple has very strong food marketing skills which is a oversized part of the success of their product. Apple has strong interrogation and growth skills which permit to the company to make successful and very fanciful products like for example Ipod. Besides, Apple has always been perceive divergent from the rest of its competitors because of the fact that they really stress on the creative activity and the improvement their product. In fact, Apple offers uncommon products that perform otherwise than the products produced by their competitors. Weaknesses The of import weakness of Apple is that they ar competing in a market that is oversaturated with calculating political machine companies. In fact, Apple is up against Dell, Hewlett-Packard, and Microsoft, as well as other private computer and IT companies wi th only 6% of market share in the PCs market. Apple too produces a product that is non readily compatible with a hatch of the software programs on the market. Finally Apple is not producing a net income that is as high as any of its main competitors due to its smallish market share in the pc market.

Opportunities Target pc users who represent about 95 % of the market. In fact, many users of Ipod are Pc owner. As they are live up to in the roughly cases with their Ipod, it could bring them to switch toward the Apples technology curiously with Apples computer (macs) Apple has the opportunity to br eak up its iTunes and melody player technol! ogy into many different formats (movie) Threats some(prenominal) new competitors in the digital music players market (Microsoft Zune) worth wars with competitors High level of product switching Anti-competition lawsuit regarding Itunes Backlash from consumersIf you deficiency to get a beneficial essay, order it on our website: OrderCustomPaper.com

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