Quiksilver case study. Keys of the success.

INTRODUCTION quicksilver fellowship is one of the most sure-fire accompany of the end 10 years. Created in Australia in 1970, fickle designs, produces and distributes clothing, accessories and related products. on that point are now the valet de chambre beings biggest surfwear brand in the world. They throw developed some genuinely original strategies to develop their air which were copied by many early(a) surfwear companies. PRESENTATION OF QUICKSILVER 1) Overview Quiksilver rides the wave of youth cost (Austin M, 1999). Quicksilver designs, produces and distributes clothing, accessories and related products for young-minded people. The company appears now like the world biggest surfwear brand. The company target to the young and athletic with surfwear, snowboardwear, and sportswear change under brands including Quiksilver, Raisins, and Roxy. Quiksilver sells its products in surf, speciality, and department stores worldwide. Quiksilver has expanded its line with e yewear, watches, and jeans for its plaza audience, which accounts for 56% of total revenues. In an causa to reach (and convert) say-so swear out sport fans, the company has expanded into media with the launch of Quiksilver Entertainment, a turnout company focused on extrem sports. The companys Quiksilveredition and Fidra (golf apparel) lines target about onetime(a) men. The company has been in a buying mode, making iv major acquisitions in 2001 including its original licensor, Australian company Quiksilver International. In June 2002 Quiksilver launched Quiksilver Entertainment, a production company that creates actionsport based programming for the cheer industry. In October 2003, Quiksilver announced plans to merge with Ug Manufacturing in Australia and Quiksilver Japan, in an effort to pile up control over nearly every last(predicate) its global business. 2) gross sales repartition (figure) Quiksilver has offices in Australia, France, and the US. The graph shows t hat the major part of sales is complete in t! he US with 54 %, following by atomic number 63 with 40 %. The other... If you want to get a full essay, nine it on our website: OrderCustomPaper.com

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