Mainstream Media hegemony and new media environment Essay

(Ex- Deputy Controller, Head of current Affair guinea pig Broadcasting Service Radio Pakistan, Bureau chief mediacon international, member CMA,, connection Media Association, UK), published author ezine and upublish.com) Pakistans main shoot media outlets suck peradventure misunderstand the import of free flow of instruction under the freedom of press law. possibly they atomic number 18 not aware of the consequences which are being faced by top notch mainstream media across the so-called civilized word. In Pakistan umpteen an(prenominal) media groups reporting without realizing its impact on our socio-economic environment and deep rooted ethnical impact. We piss seen in sometime(prenominal) that misreporting by mug and electronic mainstream media regarding shia-sunni conflicts created fury and anxiety amongst different sects led to horrible sectarian violence. Beside, reporting regarding terrorist attacks and bollocks up case are arrogantly presented.Lack of trusted ne tworks for reporting or contri furtherion the near sensitive issue in fair manners and due to less reliance on what traditional media portray in daily business of dissemination of audio video contents, the literate nightspot has started believing on what new media presents in various forms. Equipped with the advocate of abundant sources of intelligence agency and discipline ((via broadband, G3, G4 and web3) about any country or region the new media is rapidly making its footing worldwide. Mainstream media are the most heavy source, but not the only one. With the development of communication technologies, tidy sum now have access to a huge amount of study that was unthinkable 20 years ago. concourse can watch confront proceeding of parliament, or read a transcript of it within hours.virtuoso can see press releases from newsmakers published on hundreds of websites, providing submission and dissemination services on internet. New-style electronic formats, such as Internet watchword groups and chat rooms, create new man quadruplets and provide unprecedented opportunities for ethnic and liquidal discourse. Ecology of news and the style of passing on information have been changed dramatically. Geographical separation is not a big worry due to network linkage. Using FTP format you can shipping files anywhere in the word it was not possible for main stream media 2 decades ago. Second important characteristics its digital platform which has enormous space to store audio, video, and Text. In new media environment distance makes little end in the time, cost or speed of getting information. Society has changed into families. masses can get lot more quality and creditable information using news aggregators.In fact less gated social media have changed the ecology of News, thinking, behaviour and socio-economic environment Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, micro bloggi ng, wikis, social networks, podcasts, photographs or pictures, video, rank and social bookmarking. The wall of fortress journalism is demolishing but Pakistan print and electronic mainstream media is not ready to adopt the new changes being taken place every passing day in communication technologies. People of Pakistan are swiftly moving toward social media aggregators than ever. This new tool provides lecturer/ viewers to obtain all required news and analysis on one simple point. The reason for this gap is that mainstream media is violating by keeping the important news with them and deliberately hiding facts from public eyes. Sensationalism in news and to be outset in breaking news is considered as surcharge without knowing its impact on national security and integrity.Pakistani media regulators and broadcasters perhaps not aware what the west is doing through media. They must watch reports of struggle TV.COM AND RT.COM. The West is swiftly and successfully achieving its ta rgets one by one by to destabilize the situation in Syria, recently in Gaza. Author and investigatory journalist Webster Tarpley has pointed in an interview at Russian Television (RT.COM) first English language TV that US Intelligence has announced the disassembleitioning of Pakistan. Another report revealed in foreign media that US Special Forces have conducted secret raids inside Pakistans border regions. The operations were conducted between 2003 and 2008, but only one was ever made public. The mainstream media of Pakistan kept quite on these issues.In many cases Taliban refused to take responsibility for some explosions in public places in Pakistan than who is behind these brutal acts. Our investigative reporters are not intimately equipped to search the truth and report. Our media is highlighting issue base politic and projecting their allocated parties. Critical issues of society which should be the prime priority at present stage are not being suitably cover by any media o utlet. Strong reaction in recent past has been seen in UK and USA where people registered their protest and strongly criticize the biased, mean and narrow coverage of world affairs by the established media giants exchangeable Fox News, the BBC and NBS.Media regulators are seems to be helpless and may be part of this wrongdoing. Situation in Pakistan is changing rapidly and people have lost(p) trust on the directed coverage of Pakistans media. Pakistan electronic media are being run by the print media journalists with no experience of working(a) in electronic media and producing substandard and distorted facts. Broadcasters are making billions in profits while using the public airwaves. In return, they are not producing programmes that fulfill community needs. Because of above cited problems and the attitude of media groups of Pakistan people have started evidence against mainstream media using social media as a viable, quick and authentic source. This shift seems to be pick ing up the pace in near future. ***