The Pet Food Market :: Business Marketing Studies

4. Draw a perceptual map for the darling intellectual nourishment merchandise as a whole to be take ond as an appendix of the final report.The perceptual map shows us the spending on advertising of differentbrands against the intermediate sale price of their crossroads.It can be seen that although some brands have rattling high advertisingexpenses, their products atomic number 18n?t sepa rate in the super- support priceclass.Whiskas products atomic number 18 priced averagely whereas IAMS charges a highprice for its products, although it doesn?t promote its image in sucha way.Whiskas is surely more well-known than the rest, having aadvertisement expenditure far greater than some(prenominal) other brand. This ismainly delinquent to the multinational position of Mars Incorporation, itsproducts macrocosm retailed all over the world.5. bring forth a fully referenced macro-environmental synopsis for thenational coddle nourishment trade. Approx. 250 wordsOn the political side, the UK has a great number of commandgoverning the favorite food market. though the pet food market is subjectto the same legislation as human race food, there be a number ofindividual separate of legislation for that particular market as wellThe Animal By-Products has guidelines on what ingredients arepermitted for the production of pet food, as well as the treatprocedures of these products. (Great Britain. Statutory Instruments,2001)The Feeding Stuffs Regulations 2000 include regulations activeappropriate labelling of the advertised product and criteria for theuse of additives and contaminants. (Great Britain. StatutoryInstruments, 2000)To come across that the customer is properly informed about the product,the Packaging Goods Regulations requires that the net lean ofpre-packed foods is displayed properly on each pack. on that point?s the problem with the vat on pet food varying widely acrossEurope. approximately countries apply the same tax station on pet food a s on humanfood, whereas others put down a higher rate on pet food.As for the UK, human food is zero-rated, but pet food is charged atthe banal rate of 17.5%. This causes discontent amongst hatful inthe industry, seeing themselves in a competitive disadvantage. (PFMA)Economic factors don?t have a bighearted impact on the pet food market,because it is a necessity earlier than a luxury. A line in theeconomy would probably change owners to move away from premium brandsto low-cost supermarket pet food.Social benefits are explained thoroughly in the ?pets are good foryou? report by the petcare institutionalise (2003). According to the statisticspets make their owners sense happier and reduce health problems likeThe Pet Food Market military control Marketing Studies4. Draw a perceptual map for the pet food market as a whole to beincluded as an appendix of the final report.The perceptual map shows us the spending on advertising of differentbrands against the average sale pric e of their products.It can be seen that although some brands have very high advertisementexpenses, their products aren?t classified in the super-premium priceclass.Whiskas products are priced averagely whereas IAMS charges a highprice for its products, although it doesn?t promote its image in sucha way.Whiskas is surely more well-known than the rest, having aadvertisement expenditure far greater than any other brand. This ismainly due to the multinational position of Mars Incorporation, itsproducts being retailed all over the world.5. Produce a fully referenced macro-environmental analysis for thenational pet food market. Approx. 250 wordsOn the political side, the UK has a great number of legislationgoverning the pet food market. Though the pet food market is subjectto the same legislation as human food, there are a number ofindividual parts of legislation for that particular market as wellThe Animal By-Products has guidelines on what ingredients arepermitted for the production of pet food, as well as the processingprocedures of these products. (Great Britain. Statutory Instruments,2001)The Feeding Stuffs Regulations 2000 include regulations aboutappropriate labelling of the advertised product and criteria for theuse of additives and contaminants. (Great Britain. StatutoryInstruments, 2000)To ensure that the customer is properly informed about the product,the Packaging Goods Regulations requires that the net weight ofpre-packed foods is displayed properly on each pack.There?s the problem with the VAT on pet food varying widely acrossEurope. Some countries apply the same tax rate on pet food as on humanfood, whereas others impose a higher rate on pet food.As for the UK, human food is zero-rated, but pet food is charged atthe standard rate of 17.5%. This causes discontent amongst people inthe industry, seeing themselves in a competitive disadvantage. (PFMA)Economic factors don?t have a large impact on the pet food market,because it is a necessity rather than a luxury. A decline in theeconomy would probably enable owners to move away from premium brandsto low-cost supermarket pet food.Social benefits are explained thoroughly in the ?pets are good foryou? report by the petcare trust (2003). According to the statisticspets make their owners feel happier and reduce health problems like