Ethnic Identity and Socialization: Bend It Like Beckham’

Ethnic Identity and Socialization Bend It Like BeckhamIn April 1992, when a mostly white jury acquitted four police officers criminate in the videotaped beating of a black motorist, thousands of people in Los Angeles, in the chief(prenominal) untried black and Latino males, joined in what has often been characterized as a race riot. In the summer of 2001, heathen riots move onred on the streets of towns and cities in the north of England (Oldham, Leeds, Burnley, Bradford), involving young British Asian men and young egg white British men. much recently, in noneember 2005, riots emerged in Paris suburbs, sparked by the inadvertent deaths of two Muslim teenagers, and then rotate to 300 French towns and cities. almost of the rioters were the French-born children of immigrants from Arab and African countries, a large percentage be Muslim. These race and heathenish riots have all recently placed the issue of racial and ethnic identity at the forefront of political debate in the unite States and in Europe. In this paper, we endeavour to discuss many issues especially on sexual urge issues, relationship issues, family issues, notion of beauty, women in sports and migration issues. The management the characters behaved and how the other(a) characters behaved towards them portrays the fore and the issues gnarled.Gender issue is portrayed through Indian beliefs as salutary as Western beliefs. The traditionalistic notion that girls should not be involved in sports existed in both the Indian family as well as the England family. This can be seen in both Jesminders family as well as Catherines family where their mothers strongly discouraged them from vie soccer as soccer is meant solitary(prenominal)(prenominal) for the boys. Both mothers cannot tolerate the idea that their filles are gyping and enjoying soccer hence all kinds of numeratedies ensued beca lend oneself of the differing ideas mothers and young womans have. Through gender issues, the traditional notion of beauty is to a fault depicted. Anything that is ugly has to be hidden while things that are not of hearty norms are frowned upon. For example, in the Indian family, Jesminders mother was shocked that her daughter would introduce her scars shut up to wear shorts to play soccer. Indian girls are mantic to cover up their bodies and must not dress up worry the boys.Jesminders mother as well as does not want Jesminder to play soccer because it causes her to conk out dark and thus she is not beautiful. This perceptions cause Jesminder to put on a faade. In front of her family members, she dressed up like a obedient Indian daughter. Behind them, she strips to her jersey and shorts in order to adopt her passion. Hilarity is created through such perceptions and the things done by Jesminder to bend the rules and unless appear to be a dutiful daughter in her parents eyes. As for the England family, Catherines mother wants her daughter to be ladylike. It is highly comical when mother and daughter went shopping and the mother insists that her daughter wears a push-up bra. This typical notion on how girls should doll up is highly comical as the mother is enforcing her daughter something that she is not. This shows that the tradition notion of beauty not only exist amongst the Indians except the England people as well.Issues on gays and lesbianism have alike been touched on in this movie. Gays and lesbianism is not accepted in both societies. For example, Jesminders male lift out friend confesses to her that he likes David Beckham. The issue on him being gay is unbroken hushed amongst them as being Indians they are not supposed to go against accessible and traditional norms by becoming gay. Lesbianism is touched upon when Catherines mother untrue that Catherine and Jesminder are lesbian couples. Due to her overreactions, hilarity was created. This shows that Indians still stick to their traditional finale whilst England people are not that advanced in their intellection either.The traditional issue on marriage still exists amongst the Indian characters in this movie. Pinkys swell broke up their engagement just because Jesminder, Pinkys sister, was seen cuddling an England boy. This shows the injustice that befalls on Pinky for something she has not done. To heighten the comic effect, the boy Jesminder was hugging is actually a girl. Catherine was mistaken to be a boy just because she has short hairs-breadth. Once again, the traditional notion of beauty on how girls hair length should be creeps in. Jesminder also refuses to inform her family that her England coach is her boyfriend for fearing that her parents could not accept the idea. Thus this shows that they are still traditional. Apart from gender issues, family issues and relationship issues, migration issues also play a large role in this movie. Their house is a symbol to show how the Indian family has assimilated to the England society. The semi-de tached house is a reflection of how the family has blended into England while at the same time preserving their heathen roots and background. The occasional lights displayed on the house show the difference of the family compared to the anticipate of the neighbourhood. However, this difference has also been accepted by the society there as the lights gave out a beautiful effect.This film also examines women who must apologize their choice to participate in a sport, which traditionally men only competed in. It was noted that how a woman who plays soccer and enjoyed it immensely and even dreamt of playing professionally, had to overcome the traditional ideas of her family in order to fulfil what she wanted the most. It presents a myriad of complex issues and presents them in a way that is appealing and stimulating. In this film, women in sport is an issue, but one that has come far in the history of women and sport- nowadays, at least in soccer, women can and do play professionall y and that is not an odd or remarkable thing. Women are now able to play sports however, there are still obstacles and stereotypes which the characters still come into contact with and deal with on a daily basis. Jules, one of the principal(prenominal) characters, has to live with her mother who tries so hard to bedevil her more female while Jess, the main character, must live with the traditional notions and experiences of her family.It can be said that Bend It Like Beckham really presented a more practical(prenominal) example of the obstacles that women face, by looking specifically at one somebody and her specific circumstances. It allows for a circumstance in which Jess must fight for what she believes in and try to move her own family forward. This film also brought in questions of not only femininity but also gender issues and gender relations, and what it instrument to be a woman playing sports today. There are still stereotypes and ideals about women that are not neces sarily written in rock music any longer, and it appears that we can look forward to a future where those stereotypes whitethorn no longer be so deeply imbedded.The families learnt to assimilate into Englands culture through their childrens experience. Pinkys ability to find an Indian husband and moving on with her life creates satisfaction amongst her family members. This shows that they belong in the society. Jesminders achievements in her A Levels examinations and her ability to qualify in an England soccer team for girls also show that enculturation and acceptance has taken place. The comic effect that was produced in this movie reflects the things that occur in the society and shows how the society adapts to it. The Indian family managed to preserve their traditional and cultural roots despite being far away from India. Westerners are also not spared from traditional thinking.We conclude that intense forms of ethnic identity and assimilation appear to be formed in social co ntexts in which the nonage ethnic trait is mostly threatened either directly by the actions of the major(ip)ity group or indirectly simply by being exposed to the interaction with the majority norm of behaviour in a mixed neighbourhood. Bend It Like Beckham is all about a young girls await for cultural identity in the 21st Century England.ReferencingStevenson, D. Women, delight and Globalisation competing discourses of sexuality and nation diary of Sport and Social Issues, Vol 26, No. 2 May 2002Messner, M., Duncan, M., Cooky, C. 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(1990) Throwing Like a Girl and Other Essays in Philosophy and Social Theory, Indiana University Press, BloomongtonCompany psycho compend Value Proposition Of eBayCompany Analysis Value Proposition Of eBayThe mystery story that can be considered behind the success of E- request is by increasing its customers ad their satisfaction. To spread the headache globally, an e-business strategy has to be implemented which can voice communication the management and adopt smart trade culture. The new cognitive operation carrying into action will change the serve offered from local securities industry to global market. strategical planning process will bring all these changes in the way services are offered and improves the market globally. The strategic planning process involves several(prenominal) phases as shown in the figure 1.1.E bay tree is one of the jumper cable websites in e business, when it comes to selling and buying of outputs online. At present the confederacy operates its services through the worlds most popular website www.ebay.com for online selling, buying ad biding of harvest-homes. In 1998, the tax income of e bay was $4.8 one trillion cardinal in the US, in 2008 revenue increased to $ 5.5 billion revenue worldwide and sold $60 million merchandise. The page rank of e bay was rated the first in 2008 with 85.4 million visitors. Today, from 2009 reports, the figures appear very promising they have increased to $24 million despite unfavorable economic conditions gaining 71%.The nucleus competence of E bay were the other online auction websites like Amazon, fixed price retailers, search engines and comparison shopping websites which were offering the services at fixed get prices. These are attracting the consumers m ore and e-bay has started to revive their 3 year plan later the revenue fall in 2009 and trying to meet the consumers demand and achieve higher customer satisfaction.1.3 Market analysis and trendsMarket Analysis is a major task that has to be performed before launching a new service or product. It is important to perform this to determine if they really choose that new idea that fellowship is going to implement. In the process of growth a new product or service the market postulate should be very well understood and how the competitors service the same product/ service should be analyzed too. By conducting such type of market analysis, fraternity canBe fully prepared to enter a new marketCan launch a new product/ServiceThe main steps involved in performing market analysis areDefinition of the problemAnalysis of the current situationacquire info that is relevant to the problemstudy and understand the dataGet ideas and resolve the problemMarket analysis determines strengths, we aknesses, threats and opportunities of a company and one of the most common methods to achieve this is SWOT analysis. The major competitors for E bay are Amazon, online search engines, fixed price retailers. The results of SWOT analysis on E bay are given in tabularize 1.3.1.SWOT ANALYSIS FOR E baySTRENGTHSexcellent service exquisite technologies usedLargest market share in till 2008Had very Good reputationGood customer satisfactionUser friendly parcelWEAKNESSNo proper marketing strategiesLacked global presence missed its name in the list of all web directoriesLack of social sites usageOPPORTUNITIESIncrease market shareholderInternational demand for Ebay services will increaseIncrease in number of business partnersTHREATSMore number of competitorsCost of software and hardware may increase determine contender with present competitorsTable 1.3.1 SWOT analysis for Ebay1.4 Evaluation of the business in terms of Porters business determineThe pentad forces business model by Michael E . Porter can be used by the company to analyze the competition in the market with respect to the profitability and attractive force of the services in all the aspects. Figure 1.4.1 shows clearly about the five different competitive forces.Figure 1.4.1 Porters five forces business model book of facts http//www.anythingresearch.com/Strategic-Planning/Porters-Five-Forces.htmThese five forces are very important in the implementation of new business plan by E bay as shown down the stairsThreat of Substitute products or servicesNegatives Every company website creates a substitute to the services offered by ebay and this way they can be a threat to eBay.Positive Good market environment can be established with internet and will lead to healthy competition. All firms guide an improvement to survive in todays market.Bargaining forefinger of suppliersNegative Customers are given bargaining power than suppliers as they have multiple choices. just now with internet, suppliers also have more access to many customers.Bargaining power of buyersNegative The internet can reduce switching costs for E bay.Positive Improves bargaining power over traditional channels.Rivalry among breathing competitorsNegative The increase in the number of competitors will be created by internet both nationally and internationally. It may also create competition in price among different companies offering similar service for cheaper rates.Barriers to launchPositive As E bay is an online business, there is no want of offices, sales staff rent for offices. All it requires is a hosting cost for website1.5 education and communication engineering (ICT) challengesAs E bay is going to spread globally, there is a possibility of some information and communication technology (ICT) challenges. Some of the major challenges are described in terms core business process and system including legacy systems, B2B system consolidation, and efficient use of ICT base, security and modulars.1.5.1 Core busine ss process and systems including legacy systemsAs E bay is a online auction website, it deals with the customers mystic information, and the customers expect the company to entertain their information very confidential. They have to use very hard-hitting CRM applications. The main challenge for CRM is that it should meet the concepts of Confidentiality, Availability and Integrity triangle. As E bay business is spreading globally, it is very crucial to consider business process and systems such as customer relationship management, supply chain management, and also knowledge management.1.5.2 Efficient use of ICT infrastructureAs The E bay business runs on its auctions via internet it is important to implement proper ICT infrastructure with right technologies such as disaster recovery plan(DRP) to make sure that their business keeps running without any system hurdles such as system failure or any other natural disasters. With the uphold of DRP the resumption of hardware, data, comm unications, applications and other it infrastructure can be planned and make safe. Apart from DRP E bay should also include occupancy tenaciousness plan (BCP) to make sure that their business will never fall by the wayside .Unlike DRP, BCP includes plans for non IT related aspects. Nowadays BCP is well supported by Virtualization which also provides effective and easily manageable disaster recovery (DR) solution. The infrastructure of virtualization along with Disk-to-Disk (D2D) disdain helps to build DR infrastructure with very easier and cheaper methods than ever.1.5.3 B2B system integrationBusiness to Business e-commerce (B2B EC) also known as electronic B2B (eB2B) or simply B2B refers to minutes between the businesses conducted electronically over the internet, extranets, intranets or private networks(Turban et al. 2008).The B2B system integration is classified into two typesintegration with the existing internal infrastructure and applicationsIntegration with business part ners systems ( Turban et al. 2008)Through e bay, customers can make reservations in one or more restaurants at a time and make a single payment for all the reservations with the help of these two types of integration systems. This makes transactions between E bay and customers very safe and secure.1.5.4 StandardsAs e bay runs the business electronically, a high level of shopworn should be used to spread the business globally. At present E bay is not using any ISO (International Standard for Organisation) measurement. The best fit ISO standard for E bay is ISO/TS 15000-52005ISO/TS-Electronic Business Extensible Markup Language (ebXML).This standard is employed in businesses that work in open area or worldwide and transmit/exchange information between organizations, government agencies and other business related firms. This standard will form the basis for standard development work of business analysts in E bay.1.5.5 SecurityThe major risks involved in any business would me informa tion exchange and electronic transactions between organizations. To overcome such type of risks, it is advised that E bay should install use Firewalls, security socket layer (SSL), virtual private networks (VPN), Digital signatures etc while making any transactions.